Keestrack signed the agreement to acquire Goldoni
Growing the business by diversification
Keestrack, a major manufacturer in mining, recycling and construction equipment finds a perfect fit with Goldoni, specialized in agricultural machinery, to enter the agricultural market and to grow even more in the construction segment.
“After decades of organic growth, we’re glad to continue our growth by expanding our business into the agricultural segment” says Kees Hoogendoorn, president of the Keestrack group. “After analysing many opportunities we felt personally drawn to Goldoni for its rich traditional family values which are very close to ours. Our goal is to keep this historic brand alive supporting the local economy and employment rates”.
“We see a lot of synergy between the current businesses, such as: production systems, suppliers and dealer network, which will leverage the Goldoni business to bring success to the company.” says Peter Hoogendoorn, Vice President of Operations of the Keestrack Group operating their own Italian factory for crushers in Ponzano Veneto.
Keestrack already has a clear strategy to restart the Goldoni tractors production as soon as possible, focusing on making the best specialized tractors, transcars and motor cultivators, using Goldoni’s tradition with Keestrack’s innovation. Keestrack has a strong drive to innovate and is preparing for industry 4.0.
“The product portfolio will meet the customer’s requirements. We look to the future and want to introduce the K-series open field tractors in the near future. The Goldoni dealer network, in synergy with Keestrack’s, will be the key to make the orange Goldoni tractors strong on the fields again” says Roberto Lopes, Keestrack Italy CEO.
Goldoni, is a brand which exists since 1926. The company had a 50 million euro turnover in 2018. The family owned company shares the same values and also listens very well to the costumer’s needs, exactly like Keestrack.
Goldoni stands for a high technology level with care for the environment, Italian traditions and passion for design. From moto cultivators to specialized tractors like 4WD and Equal Wheels dedicated to orchards and vineyards, the GOLDONI range is developed to help agricultural operators manage the entire agronomic cycle more effective and sustainable.
Keestrack will save 110 jobs by investing into Goldoni and is confident it will make a success of the fabulous brand Goldoni was, is and will be even more in future.
Keestrack designs, manufactures and distributes mobile crushing and screening equipment and stackers since it has been founded in 1988 by Kees Hoogendoorn and his wife Annet Schoenmaker. Today the second generation Hoogendoorn run the family business with more than 800 employees worldwide and manufacturing facilities in Czech Republic, Italy, China and India. Over 75 distributors represent Keestrack in 70 countries. Keestrack’ s goal is to build the most energy efficient and productive equipment on the market by constantly innovating their products. This way equipment users can produce at the lowest cost per ton.
Goldoni S.p.A., historic Italian company specialized in agricultural machinery production since 1926, is today a benchmark in its industry. The spirit of Goldoni is a combination of technology, care for the environment, Italian traditions and passion for design. From motorcultivator to specialized tractor 4WD and Equal Wheels dedicated to orchards and vineyards, the GOLDONI range is developed to help agricultural operators manage the entire agronomic cycle more effectively and sustainable. Today, GOLDONI serves more than 64 countries in the world with a production plant in Carpi and more than 200 distributors.