Keestrack strengthening Africa and Middle-East region
By hiring Giovanni Bartoli as Area Sales Manager for Africa and Middle-East Region Keestrack strengthens its sales team and is expanding and professionalize its support to their dealer network.
With over 15 years of experience within the construction equipment industry on an international level Giovanni brings knowledge and professionalism into these markets and his main goal is to establish reliable and sustainable relations with new dealers . Giovanni has been responsible for business development, mainly in the earth moving industry and in concrete equipment. During his career he was responsible for several regions except for the America’s. He travelled extensively in South-East Europe, Africa, Middle and Far East, Indian Sub-continent and Oceania to follow up on his business contacts.
Currently Giovanni is based in the Keestrack office in Italy and travelling a lot in his region which is Africa and Middle-East. “Keestrack already established some good dealerships in this region but there is still a lot of ground to cover”, according to Giovanni. “At first Keestrack wants to target the markets of the North-West Africa region, South Africa and in Middle East countries like Israel, Saudi Arabia, United Arab Emirates & Qatar. We’re basically looking to expand our dealer network with A-rated, reliable and organized international and local dealers, to be involved as our importers and distributors”, Giovanni continues. With these aspirations Keestrack shows they want to keep expanding as a worldwide player, being already the innovator in terms of technology.
“Besides growing the market in these regions Keestrack will keep growing their product range in width and depth in the coming years. To support the dealers with the right service & training is a challenge for me in these markets”, says Giovanni. “Keestrack wants to support their dealers also with a good financial plan. By offering floorplans, to keep machines locally on stock” he continues.
According to Giovanni the interest for mobile crushing and screening products in the West African countries is mainly due to the request for mobile quarry applications with easy maintenance, and which are user friendly, when production demand is not very high. While for the Middle East Keestrack is looking at big players, managing quarries for the production of asphalt and concrete. They will be more interested to see the possibilities of Keestrack’s’ green, full electric e-range. More and more Middle East Countries will make the transition from the crude oil economy to a green economy. Keestrack is already set for this with the e-drive (electric) and ZERO drive equipment”.
Keestrack was one of the first manufacturers on the market with electric driven equipment. They recently introduced the tracked engine/generator units. These can supply connected Keestrack e-drive crushers, screeners and stackers directly with electricity in case there is no plug in connection from the grid available. This way the economic advantages of the complete production train will rise to its full potential.
One step further is the ZERO range, Keestrack mobile crushers and screens which are sold without an engine unit. They can be powered by the grid or via any external generator, whether this is a tracked engine unit, a Keestrack e-driven crusher with on-board gen set and plug out connection or just any generator on site.
“Either way, Keestrack has a full package to convince all customers with the most economic equipment in its range. Whether they are still depending on diesel-hydraulic technology or going full electric Keestrack can provide the best solutions”, according Giovanni.